We often talk about the heritage of colour trends and how they inspire contemporary derivatives.
A prolific figure in the Danish modernist movement, Jacobsen is known as much for his minimalist, cubic architecture as for his furniture design. Introduced in 1955, the Series 7 went on to become one of the most recognisable silhouettes of mid-century modernism, and this month it is relaunched in a selection of original colors and wooden veneers by its Danish producer, Fritz Hansen. “It is simple, elegant and inoffensive, yet also daring in its shape which has allowed it to transition from being very much a 50s chair, to being completely timeless,” explains Jana Scholze, Curator of Modern Furniture and Product Design at the Victoria & Albert Museum in London, “it’s something the eye never gets tired of.”
Referencing the work of legendary choreographer Busby Berkeley, photographer Leandro Farina plays musical chairs with Jacobsen’s iconic Series 7 in this kaleidoscopic short. “I wanted to capture the precision and symmetry that characterises Busby’s work and the slender, uncomplicated shape of the Series 7 chair was just right for that,” says Ferina, whose still lifes have featured in Wallpaper*, GQ and British Vogue.
It’s no surprise we’ll be seeing a similar colour focus for AW12!